CASE STUDY · GOOGLE ADS
Multi-Market B2B Google Ads — 52 Conversions in 14 Days
52 / 14
Conversions in 14 days across 10 active Search campaigns — 2,380 clicks total, multi-market.
The challenge
A B2B industrial measurement company needed structured Google Ads Search campaigns running across multiple markets simultaneously — primarily Germany and Turkey, with additional international reach. Each market required its own keyword strategy, ad copy in the local language with relevant trust signals (ISO, CE), and a campaign architecture that could be optimised per country without blowing the budget on irrelevant clicks.
The approach
| Step | What I did |
|---|---|
| Account architecture | 10 active Search campaigns split by market and product line — clean structure so performance signals stay isolated and actionable. |
| Ad group structure | Tight ad groups around single high-intent themes per market, with responsive search ads tuned for B2B technical buyers. |
| High-intent keywords | Per-market keyword sets focused on buyer intent — technical product terms, certification searches, and supplier-comparison queries. |
| Negative keywords | Curated negative lists per market to block job searches, DIY queries, and irrelevant industries — protecting CPC and conversion rate. |
| Geo-targeting | Per-country geo targeting with bid strategy tuned to each market’s conversion economics. |
| Continuous optimisation | Weekly review of search terms, CTR, and conversion data — adjusting keywords, ads, and negative lists per country and intent cluster. |
The result
2,380 clicks and 52 conversions in 14 days across all 10 active campaigns, measured directly in Google Ads. The structure makes per-market performance visible and tunable — every campaign can be paused, scaled, or rebuilt independently without touching the rest of the account.
Conversion tracking is configured and verified, search terms are reviewed weekly, and the negative keyword lists keep budget focused on actual buyers rather than tyre-kickers.
Tools and skills used
Google Ads · Keyword Research · B2B Marketing · Conversion Rate Optimization · Multi-market PPC · Google Tag Manager · Conversion tracking setup · Negative keyword strategy · Responsive Search Ads · Geo-targeting
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